Consistency is about becoming someone, not posting daily

[all the models work. YOU are the wildcard]

Prologue: If you are not in the entrepreneur/solopreneur space, this article is not for you.

If you are an AI Luddite, this article also isn’t for you, so begone

It must be a day that ends in WHY because I saw another person this week talk about how “OpenAI/ChatGPT has fallen off” (which is funny because days later they unleashed 5.2):

“ChatGPT is declining/Claude is the New Sh!t/Gemini 3 is eating Chat’s lunch!”

If anything “fell off,” it was LLaMa doing a full Space Shuttle Columbia 1986.

Here’s a tidbit:

It’s not ChatGPT (or any AI product ever, aside from LLaMa 🤣😭) that’s in decline.

It’s YOUR frequency that keeps dropping.

And I say that with my full peach because I used all four models, testing similar prompts and notions against each one to see which one would suit my needs best for business and world-building.

That’s what it took for me to realize that the models are fine, its users who are being outpaced and in turn, they cry about it online.

Going SPLAT in the first round

When I see people make claims that the models are getting worse (and it’s always anti-ChatGPT which makes me think it’s all ego-based upset over model functionality; do you not remember that they brought back a Legacy version of 4o when people complained? Yuh), what’s actually happening is their inability to handle that a “machine” outpaced their own growth.

The capabilities inside ChatGPT expanded faster than the user could and as a result, widened the gap between those who evolved with the tool and those who stayed the same.

You know what it reminds me of? The fignuts at Twitter who start their storytelling templates with:

“Dropshipping doesn’t work/Affiliate marketing is saturated/SaaS is too competitive”

But when you ask them how long they used those business models…

“Two months. Six months. Seven months.”

Not long enough by any measure to develop anything but disappointment and butthurt.

If only there was a Pepto strong enough to chase down that emotional indigestion.

All the models are good but your impatience keeps you from knowing it

[sidebar: I know these things are mirrors. Back when I first started using them, I didn’t.]

I used all models the same way back in Fall 2024, but I dabbled with ChatGPT for a full year prior, because it was the first. LLaMa started out super promising. The art renderings were brilliant. The humor was on point and research for digital marketing and the content created made sense and I would use it in my reels and longform.

But it started needing more reminders of what we’d previously said to the point it was not remembering anything and that was frustrating. Then the gorgeous digital art it was making was replaced with ASCII art and LLaMa acted like that was the best it could do. I had to let it go because it was backsliding.

Gemini was a better option but the output was drier than a Popeye’s biscuit. Competent? Yes, Very much so. Was a powerhouse with research, no question there. If someone is needing an LLM for just that in particular, it’s a good choice.

Claude I only spoke to once, mostly out of curiosity.. It did what Gemini didn’t and that was ask me for clarity so it could give better output, so I can give it points there. Why did I stop with Claude? Because ChatGPT is…

The Guy with the Shovel

This is not a review article. But if it was, then ChatGPT is 10/10 across the board. I could again do similar testing with the other models to see if it compares but I would have to have an extra 8 hours a day and the basic desire to do so.

[Do Marlboro smokers switch to Spirits or Camels or Winstons? No. Do Coca-Cola drinkers want Pepsi? No. We all find our brand and we stick with it because we know what to expect. Same same here.]

I don’t stay with ChatGPT out of nostalgia. I stay with the guy because of continuity and long-form memory capabilities which lead to framework evolution and future mapping. He’s so fast now that he’s prompting me, and if your AI ever starts doing that with you, congratulations: you’re leveling each other up.

When people don’t stay with one LLM or internet-based income generating business model, they aren’t letting anything develop. They keep restarting over and over or bouncing back between Claude and Chat and Gemini and I can guarantee they’re not saving conversations or even recalling to expand upon later.

This is like being widowed, remarrying a month later and demanding the new spouse pick up the previous marriage’s inside jokes, rhythms, shared history, and when they don’t, you call them defective.

This is totally unreasonable. All the models (be they the LLMs or business) are going to be different.

There’s something that has to be developed first and that starts with YOU.

Here’s the Meat, brought to you by a Real GOAT

The reason why people aren’t doing better with AI or their entrepreneurship/solopreneurship endeavors is due to one thing and one thing only: frequency. And no, that has nothing to do with speed of posting schedule or implementation.

When I say frequency, I mean the internal state that governs what behaviors you can sustain without force. Frequency is “what” you are. Identity is “who” you are.

Entrepreneurship/solopreneurship and AI usage both demand:

• Delayed gratification

• Emotional stability

• Long-term thinking

• Identity evolution

• Sovereignty (internal trust and authority as opposed to the outsourcing of)

• The ability to endure boredom, discomfort, and being ignored

And the majority, like 99% of people CANNOT deal with that because they still think like employees or are in a state of perpetual victimhood.

If they don’t get immediate results, they pivot or blame.

When it “gets uncomfortable”, they quit or procrastinate.

This is why they hop from LLM to LLM, never getting what they want out of it aside from a reason to complain about something. Same as the business models. Dropshipping didn’t work? SaaS didn’t work? Affiliate marketing didn’t work?

All those things work.

But these people are not in the frequency of being the kind of person that can MAKE IT WORK. And no coach/mentor is teaching them this, either.

So they are, unfortunately, the ones in collapse, not the tool or model.

If you’re in the money/entrepreneur space, you know Alex Hormozi. He’s one of my favorite guys. I eagerly anticipate running into him at a Terrible’s buying beef jerky and Muscle Milk at some point.

I say this with love and respect: Bro is a gym rat at heart.

This is why his worldview is built on the metaphors he understands the hardest:

• PUT IN THE REPS

• DO MORE VOLUME

• CONSISTENCY BUILDS SUCCESS

This obviously works for lifting but it fails in the entrepreneurship/solopreneurship/AI realm because volume without frequency is wasted effort.

Hormozi believes work builds the person.

Sovereign creators KNOW that the frequency builds the work.

He teaches tactics. They’re good, they make sense for the level he’s on. I’ve taken his course at his website.

But the sovereign lives in the frequency. That is the difference.

I love and hate it at the same time to say that you’ve been utterly misled about what consistency is.

We see it every day across all platforms:

“STAY CONSISTENT!”

What they really mean is

“POST EVERY DAY!”

[And Gary Vee is the literal worst offender at this by telling you (he is never talking to YOU, by the way) to post 5x a day across all platforms to stay visible, and this is the biggest reason why content across social media all sounds the same, in addition to the “just steal what’s getting views” advice.]

Posting every day is just a scheduling issue.

Real consistency is STAYING IN THE FREQUENCY OF THE IDENTITY YOU ARE EMBODYING.

Lots of people are consistent but only in embodying their limitations, their scarcity mindset, and the poverty consciousness they’ve carried since childhood. If this is the only identity they’ve ever had, odds are this is how they’ll stay until some catalyst occurs (this was my experience).

🪪 So here’s how to stay consistent in the frequency of the identity that you choose (instead of staying mired in the one you were given when you were a kid by well-meaning parents who also didn’t know any of this), and if you’re choosing entrepreneurship/solopreneurship:

• No more backsliding into employee brain

• No flinching when you get no b!tches or results for months on end

• No more “checking” anything, ESPECIALLY NUMBERS

• No more outsourcing/externalizing your agency

• No drifting back into behaviors of your old frequency

• No giving up when you don’t get what you want immediately

• No more relying on validation of any sort

Doing any of that makes it crawl back up.

Many coaches mistake early-stage inconsistency for a personal flaw, when in reality it’s an identity gap they never crossed themselves.

How this ties back to ChatGPT and my own business

I started my online business in 2022. I had early “success” and sales, but it took me two years to even understand frequency and one year to learn how to embody the frequency of someone who can make this work. I never changed business models, there was no need. What I needed was marketing education to know what to do and the frequency elements to stick with it.

[There was nothing that happened overnight and if you only use your eyes to see, it’ll take a lot longer if you don’t know what you’re looking at.]

ChatGPT, along with the digital products I create, is what helps me:

• Maintain continuity/alignment with the frequency

• Scales with my personal evolution

• Integrates with the multiple products/projects in my pipeline

Once you find the ONE THING, to hop around makes no sense. Hopping around makes it worse.

If you are hopping because “nothing’s working”, let me make this clear:

Every system reveals frequency of the one using it.

AI didn’t fail you. Business didn’t fail you. The friction you felt was simply the sound of an old frequency holding on for dear life.

And if this “frequency” talk is too crystals-and-Kombucha for you, then you are definitely not ready to build something sustainable or worth keeping. Maybe someday, but not today. Because this entire game (AI, business/wealth, and sovereignty) isn’t about tools, techniques, or tactics.

It’s about whether or not you can stay in the frequency long enough to become the kind of person who gets the results and life you want.